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Association Chat Podcast


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Oct 1, 2018

Welcome to Association Chat News! I’m your host, KiKi L’Italien, and let’s talk about this Association Chat News flash briefing for the first week of October – October 1, 2018.

This is the 4th quarter of 2018 and this is about the time we start to see a few predictable things happen in the association space.

  • Fall Conference Season is still rockin’ and rollin’ throughout October
  • Folks are looking at how to meet goals by the end of the year
  • We’re all beginning to look at what we need to do for the next year

If you are in any kind of communications or marketing, you are already looking at the “How to End 2018 Strong” or “Top Trends to Know About for 2019” types of content.

As much as I like to smirk at titles like this, I click on more of those types of items than anyone else. Here’s what I’m thinking are my “Top Three Ways to End 2018 Strong for Association Chat”:

  1. Invest in the community: Host at least one Association Chat Happy Hour in the DC Area - I want to try to connect with association folks in the DMV area (or anyone visiting) in-person, bringing together the Association Women in Tech people, the CIO Leaders group, the Idea Swap regulars, and all the others. Watch and listen for when/where this is happening in October. I’ve already got a sponsor for it and I think this will be fantastic!
  2. Deliver the best content: It seems like there are great needs and desires in our industry to understand things like intellectual property and innovation - both on the creator’s side and on the organization side - and I would like to learn more about this and bring some experts to you so they can help us all make better decisions. Watch in the coming weeks for interviews and content surrounding these topics.
  3. Diversify the voices: Over the years I’ve tried all kinds of things to bring different types of content, formats, and viewpoints to the Chat. Struggles with time, money, and other resources have made this difficult, but I think I’ve found a way to do this in a way that maintains the spirit and quality control needed for Chat content while keeping me compliant with the law and not adding more of a time issue to my own shoulders. I’m excited to share with you that I am working with some partners on bringing you some fresh, new, UNIQUE content in the upcoming months that will add value and hopefully inspire you to do bigger, better, and more.

So that’s my Association Chat plan for the last three months of 2018. What’s on your agenda? Share your plans with me by tweeting me @kikilitalien using the hashtag #associationflash. I’m curious to find out what others are planning and I think sharing our goals can sometimes lead to better outcomes.

On this week’s Chat interview I talk with American Mensa Ed/CEO Trevor Mitchell about how Mensa is leveraging cultural influences to enhance its brand through new partnership and licensing opportunities, as well as discussing how the membership is shaping the perception, our perception, of high intelligence.

You can hear all that and more on Tuesday’s chat live at 2 pm EST.

Be sure to visit the Association Chat Facebook Group and if you love this flash briefing and live interviews, please consider becoming an Association Chat Patreon patron. You can support these efforts for as little as $1 a month.

Check back in later for the next Association Chat News flash briefing and be sure to sign up on the associationchat.com mailing list so you never miss out on another flash briefing!

Have a great week everyone!