Sep 17, 2017
This year, the PCMA Digital Experience Institute [DEI] released "The Power of Digital Events" white paper which includes insights into adult learning, virtual and hybrid events as an engagement strategy, and the value of second-screen technology.
Data included in this report proves that a long term digital event strategy delivers both exponential revenue and engagement from audiences.
Join our special guest, Jennifer Kingen Kush, DES, Executive Director of PCMA Digital Experience Institute as she shares how to communicate and activate the value of digital events to improve member engagement and revenue generation.
About Association Chat
Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on https://www.crowdcast.io/kikilitalien. You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group.
Find out more about Association Chat at http://associationchat.com/. (*"Cheekily" hashtagged from the beginning! #assnchat – yes, we know what it looks like and no, we aren't changing it.*)
KiKi L'Italien serves as host and producer for for Association Chat, joined in this episode by two talented co-hosts, Dr. Nabil El-Ghoroury and Tamela Blalock. They invite and interview guests weekly and host two live events with a studio audience each year along with producing creative collaborations with industry thought leaders.