Sep 4, 2020
From the vaults: Scott and Alison Stratten talked with Association Chat for the Association Chat Book Club in December about their book, The Jackass Whisperer: How to Deal With the Worst People at Work, at Home, and Online—Even When the Jackass Is You.
Scott and Alison are co-authors of several best-selling business books, including UnBranding: 100 Branding Lessons for the Age of Disruption, UnMarketing: Stop Marketing. Start Engaging, and The Book of Business (UnAwesome). They're also co-owners of UnMarketing Inc., and co-hosts of The UnPodcast.
Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Scott ran his "UnAgency" for a nearly a decade before focusing on speaking about social media and marketing, at events, for companies, such as PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue, and Fidelity Investments.
I invited Scott and Alison to join me on the Association Chat Podcast to discuss The Jackass Whisperer, and how the book, despite its light-hearted title, has valuable lessons to teach about empathy, compassion, and cooperation.