We've got some big
problems to solve and associations are in a position to help bring
the right people together to solve them. But what does it mean to
be an association professional today and what role will
associations play in solving these big issues in the upcoming
months? What role *should* associations play? Can a stronger
association community help?
interview, we discussed the future for professional and trade
associations, disruptive forces in industry and commerce, and
Mason's ideas for ASAE's next chapter.
about Michelle: Passionate about the advancement of the
professional practice of association management, prior to ASAE,
Michelle served as the President and CEO of Association Forum for
seven years; as Managing Director of Strategy and Innovation at the
American Society for Quality (ASQ); and Vice President of Strategic
and Future Focused Research Programs at ASAE.
currently serves on Destinations International Foundation, and
Tourism Diversity Matters (TDM).
is a Chicago Business Journal Women of Influence Honoree 2019,
Chicago Defender Women of Excellence Honoree 2019, and the CEO
Update Professional Society CEO of the Year 2020. Michelle is
a certified association executive (CAE), Fellow of the American
Society for Association Executives (FASAE) and a Certified Quality
Improvement Associate (CQIA).
interview was recorded Tuesday, September 21, 2021, from 2:30 pm –
3 pm (EST).