Jun 21, 2017
How can associations move from Social Media to Social Business? Our guest, bestselling author Olivier Blanchard, joins us to discuss what most association execs are getting wrong about digital strategy and how to align social media activity to key business objectives (among other things)!
Olivier Blanchard is a French-born, American-based Senior Analyst with Futurum Research, a Brand Management, Digital Marketing, and Digital Transformation consultant, the author of three best-selling books, and an acclaimed keynote speaker. He draws from his years of experience in Product Development, Strategic Marketing, Technology Integration, and Business Management roles across a range of B2B, B2C and B2G industries, to help companies and their partner ecosystems develop successful business strategies, properly deploy new technologies and agile business capabilities, and align their programs and investments to business goals and objectives.
Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. Olivier is the author of the best-selling #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization(Que/Pearson), and the co-author of The Ultimate Field Guide to Digital Program Management, and Building Dragons: Digital Transformation in the Experience Economy. Olivier is also a sought-after subject-matter expert, keynote speaker, and corporate trainer.
Olivier has worked with companies large and small. Among them: Microsoft, IBM, Cisco, Dell, IIR (Middle East); ADMA (Australia); iab, Sanoma Media, WDM Belgium, i-SCOOP, EDC London (Europe); InterLat Group (Latin America), CEGN, the Fondation de Gaspé Beaubien(Canada), PRSA, Jive Software, MIMA, Raytheon, the Federal Reserve System, the Centers for Disease Control (CDC), the University of North Carolina, Clemson University, Loyola University, Ford Canada, Design Centers International, Adobe, Verizon, Hincapie Sportswear, Americas Mart, K2 Sports, Tickr, Raytheon, Corante, Smartbrief, Lexis Nexis, Intercontinental Hotels Group, Dassault Systemes and General Mills.