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Association Chat Podcast

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Jun 17, 2017

ICYMI, traditional public relations (and along with it, the hallowed press release) has evolved, employing new strategies and tools of the PR trade that can help amplify an organization's presence to its ideal audience. 

Hear about case studies, tools, and trends you might not have noticed that can benefit organizations struggling to rise above the noise with our special guest Kristen Sala.

More About Kristen

Kristen Sala is the director of Cision’s U.S. Media Research team, which is the powerhouse behind Cision’s US media database. She joined Cision in January 2007 and has held her current role since December 2012. Kristen is also an active member of Cision’s HARO editorial staff, advising clients in the product’s usage and analyzing source requests to ensure they meet HARO standards. Her background includes work as a writer and photographer for a few Chicagoland neighborhood weeklies. Kristen holds a Bachelor of Arts degree in Communication from Saint Xavier University Chicago. She is based in Cision’s Chicago headquarters.

About Association Chat 

How people can participate live and watch/listen later:

  • Association Chat provides participants with the ability to register and ask questions live on the day of the event, but it will also be streaming on Facebook Live where people can watch and comment. 

  • There is a dedicated core group of people who register on the actual Crowdcast platform for each episode who want to participate live by chatting and asking questions of the guests. The number of Crowdcast registrants can fall in the range of 20-200+, it depends on the speaker(s), topic, and pre-show marketing. 

  • Each show usually has over 1000 viewers on Facebook Live, with episodes later garnering 300-400+ views on the Facebook platform by itself. 

  • In addition to that, the episodes are later uploaded to the Association Chat Podcast on iTunes, Google Play, Stitcher, Soundcloud, and edited video to YouTube. These will be available Wednesday-Thursday of the same week as the live interview.

The replay will be available at the same URL as the chat within minutes of the chat's end and the link will continue to take people to the replay once it's over. 


Facebook Group (private):



Google Play:



Watch Live: