Mar 18, 2020
A crisis can come in all kinds of forms, but what do you say to your members when a never-before-seen virus appears and no one knows for sure what will happen next? What is your strategy for talking with the Board? Or working with international chapters? What do you say to members and when? Find out how one association is making these tough decisions during the current COVID-19 pandemic and receive ideas you can apply in your own messaging right now! Find out what's working, what's not, and what's next. ASIS is a global network of 34,000 passionate members – and over 240 chapters – who together are driving industry standards & guidelines, specialized training, and certifications to advance security worldwide. [https://www.asisonline.org/] There are many perspectives to a discussion about crisis communications, but for this episode I wanted to focus on how the collaboration between CEO and Communications Director can encourage a stronger connection between an association and its members during difficult times. So I invited Peter O’Neil and Andy Cutler to be my guests. Peter O’Neil is the Chief Executive Officer (CEO) of ASIS International, the largest global membership organization for security management professionals that crosses industry sectors, from operational to Cybersecurity. Andy Cutler serves as the director, communications for ASIS International. Hope you enjoy the interview!