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Association Chat Podcast

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Mar 11, 2018

The Dangers of Generational Orthodoxy

In shaping their approach to both the present and the future, associations are all in on generational thinking. The language of generations is featured prominently in association publications and social media, frequently heard at association conferences and meetings and factored deeply into how associations organize their work, especially the work of membership recruitment.

But many of the assumptions made by generational thinking are flawed, misguided or just plain wrong, a form of emergent orthodoxy that may well do more harm than good for associations. 

Join KiKi for what promises to be a provocative conversation with association contrarian Jeff De Cagna of Foresight First LLC about how you and your association can think and act beyond generational orthodoxy and learn with the unfolding under 40 future!

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